Archive for March 24th, 2009

Boxed Water is Better for the Earth?

Boxed Water is Better for the Earth

Boxed Water is Better for the Earth

90% of Container made from Trees sourced from Renewable, Ethically Managed Forests.

20% of Profits to Water Relief & Reforestation Foundations. 

Recyclable in Most Areas.

Launched this year, Boxed Water is set to make a splash with its claim that is ‘better for the earth’.

Currently only available in the US, well, only in Michigan really, will boxed water take over the world?

It sure has the Aesthetic draw and is a definite conversation starter.

For now, it seems that most comments have been split into 2 camps.

Critics are up in arms over how its ‘Blatant False Green Marketing‘ and often insist the only true ‘better’ way to consume water on the go is to pick up a SIGG bottle and install a Quality Water Filter on your home tap. (They have also been thorough and point out that as a start-up, the company will probably not be able to makes its “20% of Profits” donation for a while)

Window Display at Lamb

Supporters gush over its design, bold typography, the fact that it is a step in the right direction and how it raises awareness about sustainability just by being, well, in your fridge or in your hand.

I personally love the idea of the product and am a big fan of how unlike plastic (unless its BioPVC) it is actually biodegradable. Can’t wait for it to arrive in Europe!

(Afterthought: These cartons could encourage Reusing among consumers who have been shying away from refilling their bottled water containers for fear of releasing Carcinogens)

More at: Ambrose, Swiss Miss, The Die Line, Lovely Package

Other EvolvingChoice Posts on Bottled Water: Fiji Water: Food Miles Greenwash?, Fiji Water: World’s 1st Carbon Negative Water


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