The first commenter above is spot on.I’d like to add that the amount of pollution caused by creating paper packaging is more than 4 times that of plastic. See this analysis by the Washington Post for a side by side comparison of paper versus plastic bags. http://bit.ly/Tk1Y6

Plastic is so bad because people lack responsibility. The key to getting eco right is ensuring the public understands their impact and takes personal responsibility for how their actions effect the environment around them, not substitute packing. Plastic was actually a substitute created to replace paper because the eco footprint of paper is so devastating from pollution to chopping down forests. There’s only so much FSC to go around and it takes years to replace a tree.

Hip marketing efforts like these only damage the message the environmental/”green” movement is trying to send. Greenwashing now risks the public becoming “eco” fatigued and dubious of the entire movement, which will ultimately prevent this movement from becoming an ethos that we all live by and instead make it a fad that will disappear just as quickly as the next American Idol winner. I hope we can all get it right together.

If tap water is really so bad (and i’m inclined to agree that it is) perhaps it’s time we started lobbying more consistently and effectively to ensure we ALL have access to safe drinking water.

Private enterprise and the health conscious consumer have borne the brunt of ineffectual policy decisions for far too long.

Surely it’s about time we did something about this?

Boxed water is only comparatively better for the earth. Packaged water of any description is unnecessary and harmful.