Paying consumers for their opinions is not a new tactic, but market researchers are now proposing to give money to causes instead.
The ‘Pause to Support a Cause’ initiative will pledge money to a not-for-profit of your choice when you fill out a market research survey.
In essence, you get to feel like you’re making a contribution without doing much, NFPs get a more regular source of income and researchers can get opinions from people who otherwise wouldn’t bother.
This seems to be the next step up from programs like Ripple, where ad revenue goes to a cause for each click, and FreeRice, where users play a word game and view ads for rice donations.
However, the hope behind ‘Pause to Support a Cause’ seems to be that consumers will look at ways to contribute to their favourite NFPs beyond giving their opinion.
The advisory team has a few big names, with members from Ashoka, SIFE, Hershey’s and P&G.
The program is still in Beta with only selected organisations being allowed to participate. However, you can submit your contact details to get involved or keep updated.
What do you think? Would you take the time to do surveys for donations?
